Minezone is a large mining company that employs approximately 7000 workers and had a total revenue of $8.5 million in 2008. In recent years the company had become increasingly concerned about workplace safety as there had been a growing number of incidents, including one death in 2007.

Minezone was extremely concerned about this, and the company's management was committed to improving the safety of their workers. In 2008 they undertook a large-scale training program to educate their workforce about work safety. According to the CEO, Martha Henderson, the focus of the program was the slogan workplace safety is everybody's business. Ms Henderson stated that the company specifically worked at including every individual in the work safety program.

Some successful aspects of the program included:

• All workers were given the opportunity to offer their point of view on what would make a difference to their safety in the workplace.
• All workers were re-trained in aspects of safety.
• A system of rewards was offered to work teams that demonstrated a decrease in the number of workplace incidents.
• New workers were provided with extensive training in the correct use of equipment.

Although considered to be successful, the workplace safety program is very expensive (approximately 3% of revenue in 2008). However, the costs involved in not having a safe workplace are also very high.